Wednesday, 26 October 2011

Who is behind FRL?

The creative minds behind FRL are sisters Deni Fowle and Loren Zoka.

Deni Fowle, aka Mrs Chicken. Deni first opened an online children’s store, Cheeky Chickies, back in 2006 whilst on maternity leave with her first born, Amalia. The opportunity had arisen, and seemed to be a welcome change from her work as an adolescent psychologist within youth mental health and juvenile justice settings. Working alongside Australian designers in the kids product industry, Deni’s inspiration was flowing, and after the birth of her second child Taelan in 2008, decided to launch the Cheeky Chickies an all Australian made from 100% certified organic cotton clothing label. Having dreamed of opening her own store for several years, and becoming increasingly weary from all the running around between Expo’s at Darling Harbour, pop up shops at Westfield shopping centres, and the odd boutique designer market, the timing felt right for Deni to {take a step back} and settle in to one fixed location.

Loren Zoka has always had creative bones,  studying Interior Design @ Enmore Design Centre. Her portfolio includes contracting with local Interior Designers, and working with private clients on residential, retail and hospitality projects. Feeling the need to be busy, she changed course a little and worked as a Trade Representative to Architects, Interior designers and builders in the natural stone and tile industry. In 2005 she and her husband designed and built their own home overlooking Botany Bay in Kurnell, and 4years later welcomed their beautiful miracle twins, Zsa Zsa & Axel. Loren’s Interior Design skills have not gone unnoticed, with her  stunning nursery space featured in 'Little ONE Baby magazine. Loving motherhood and wanting to be as available to the twins as possible, Loren looks forward to working close to home, and keeping her creative juices flowing in FRL.

Image courtesy of Frankie Zoka Photographic Imagery.

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